The Upsizer’s Guide to Buying and Selling in a Winter Market
As a realtor in Hamilton, I know firsthand how the market shifts with the seasons. While spring and summer bring the buzz of open houses and bidding wars, the winter market operates a little differently. But that’s not a bad thing—especially for upsizers.
If you're thinking about making a move to a larger home, winter offers some unique advantages. With fewer buyers actively searching, you can list your home with confidence while also having a bit more breathing room to find your next perfect space.
Why Winter is a Smart Time to Upsize
One of the biggest myths in real estate is that there’s a “right” and “wrong” time to buy or sell. The truth? The best time is when it works for you. Life circumstances—whether it’s a growing family, a work-from-home lifestyle, or just needing more space—should be the driving factor behind your decision. And the good news? Experienced realtors (like myself) know how to help you navigate any market conditions to get the best results.
In the winter, buyers tend to be more serious, which means fewer showings but a higher likelihood of receiving a strong offer. As for your next home? You’ll have more room to negotiate since there’s generally less competition.
Selling in the Winter Market
Want to maximize your sale price? Here’s what works:
Price strategically: Winter buyers are savvy and well-informed. Pricing your home competitively—based on recent comparable sales—helps attract strong offers.
Enhance your home’s warmth: A cozy, well-lit space makes a great impression on winter buyers. Think soft lighting, warm scents, and a welcoming atmosphere.
Offer flexibility: A little flexibility with closing dates or minor incentives can be the deciding factor for buyers on the fence.
Buying in a Less Competitive Market
Upsizing in the winter puts you in a great position as a buyer. With fewer people house-hunting, you get:
More time to make decisions – No rush to make an offer overnight.
Better negotiating power – You can often negotiate on price, closing dates, or even extras like appliances or repairs.
A clearer picture of your home’s condition – Winter reveals things like drafty windows, poor insulation, and how well a home handles colder weather.
The Art of Negotiation
Successful real estate transactions always come down to finding common ground. Sellers want the best price; buyers want the best deal. My job is to help both sides come together in a way that works for you. In a winter market, that might mean negotiating a lower price, securing extra incentives, or simply having the flexibility to move on your terms.
If you’re thinking about upsizing this winter, let’s chat. I’d love to walk you through your options and create a plan that makes your next move as smooth and successful as possible.